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Marketing is a societal process that is needed to discern consumers' wants; focusing on a product/service to those wants, and to mould the consumers towards the products/services. Marketing is fundamental to any businesses growth. The marketing teams (Marketers) have the task to create the consumer awareness of the products/services through marketing techniques; unless it pays due attention to its products/services and consumers' demographics and desires, a business will not usually prosper long-term.

Marketing tends to be seen as a creative industry, which includes advertsing, distribution and selling. It is also concerned with anticipating the customers' future needs and wants, often through market research.